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"Whenever a theory appears to you as the only possible one, take this as a sign that you have neither understood the theory nor the problem which it was intended to solve.." -- Karl Popper
Course
schedule
(dynamic and subject to change)
Class
session |
Topics |
Texts,
Readings, Resources |
Week 1: Jan 12
 |
Introductions, getting to know each other, setting up the course
What are we 'doing' when we 'do' theory?
Role of disciplinary methods courses |
Read for Wednesday: Salwen & Stacks, Chapters 1 & 2
Due Friday: Takeaways and residual questions from chapters 1 & 2; submit on Canvas (here's a model for writing up your takeaways and your residual questions)
Rubric for takeaways/residuals
Powerpoint: What is theory? |
Week
2: Jan. 19 |
How to do research, the sections or phases of research and writing, the (proper) role of AI in our scholarly endeavors
Qualitative v. quantitative research
|
Read for Wednesday: Salwen & Stacks, Chapter 5
Read for Friday: Salwen & Stacks, Chapters 3 & 4
|
Week
3: Jan. 26 |
Qualitative v. Quantitative Research, Media Effects, Mass Media v. Human Communication
Gatekeeping & Agenda-Setting
Collaborating with AI (NotebookLM)
|
Due Monday: Takeaways and residual questions from chapters 3, 4 & 5
Powerpoints as resource for you, but not required:Conducting research | Writing academic papers | Quantitative 1 | Quantitative 2 | Qualitative
Read for Wednesday: Chapters 7 & 8
Due Friday: Research topic proposals; submit on Canvas
A few sample topic proposals, covering a range of theories:
Powerpoints: Agenda-Setting | Seven Traditions of COM Theory Research |
Week
4: Feb. 2 |
Cultivation Theory | Using the databases | What's Supposed to be Going on Here (in college)?
Uses & Gratifications
haring our research projects
Focus groups as methodology (Aardman Animation's Creature Comforts)
Consider submitting to Berry's Symposium on Student Scholarship (deadline: Feb. 20) |
Read for Monday: Chapter 9
Read for Friday: Chapters 11 & 17
Due Wednesday: Research project proposal re-submits (or submits); submit on Canvas
Also due Wednesday: Takeaways and residual questions from chapters 11 & 17
Powerpoints: Cultivation Theory | Uses & Grats | Media Effects Models |
Week
5: Feb. 9 |
Spiral of Silence
Digital Media & Identity Management
Doing a literature review | YouTube resources here |
Read for Monday: Chapter 12
Due Friday: Bibliographies; submit on Canvas
Read for Friday: Chapter 16 |
Week 6: Feb. 16 |
Human Communication
Interpersonal Communication
Be sure to avail yourself of the many resources Berry has arrayed for you to improve your research and writing, including:
- The Academic Success Center and its writing tutors
- Subject-specific tutors (shout out to Morgan)
- Your professor's office hours
- A writer's handbook
- Your classmates
|
Read for Wednesday: Chapter 18
Powerpoints: Human Communication & Doing a Lit Review
Read for Friday: Chapter 21
Due Friday: Takeaways and residual questions from chapters 18 & 21
|
Week 7: Feb. 23 |
Literature Review Workshop
Rhetoric & Persuasion (followup to Ch. 21 last week) | Short video biography of Aristotle
Police Chief C.J. Davis speaking on Tyre Nichols's death | background on Nichols's death in January 2023 | Background on the Nichols tragedy | Dr. Bernice King addressing protests in wake of the killing of George Floyd (16:10) |
Read for Monday: Chapters 19 & 20
Due Monday: Takeaways and residual questions from chapters 19 & 20
Powerpoint: Rhetorical Criticism |
Week 8: March 2 |
Kenneth Burke Identification
Apologia
|
Due Monday: Literature review
Powerpoints: Burkean Theory | Classical Rhetorical Theory
|
Week 9: March 16 |
Applied Communication
Organizational Communication
Going over our lit reviews; prepping for smooth drafts |
Read for Monday: Chapter 26
Read for Wednesday: Chapter 27
Due Wednesday: Takeaways and residual questions from chapters 26 & 27 |
Week 10: March 23 |
Finishing up ACR and Org COM
Intercultural Communication
Diffusion of Innovations |
Read for Monday: Chapter 23
Powerpoint: Intercultural Communication
Due Wednesday: Smooth draft of paper (complete) for workshopping -- hard copy, with bibliography
Read for Friday: Chapter 31
Powerpoint: Diffusion of Innovations |
Week 11: March 30 |
Credibility (identification, ethos)
Dr. Carroll's blog as an example of credible persuasion in a digital format (human voice, bias or perspective, conversational)
|
Read for Monday: Chapter 32; Carroll & Richardson
Due Wednesday: Peer review reports and annotated manuscripts
- The rubric I will use for the peer review and drafts
- The writer's report you will use to organize your feedback for your writing partner
Due Friday: Takeaways and residual questions from chapters 32 and the assigned journal article
|
Week 12: April 6 |
Feminist Theory & Critical Race Theory
America Ferrara's speech in Barbie | And speaking about her choices in making the speech | Lessons in Chemistry juxtaposition
Tuesday: Student Symposium
|
Read for Monday: Chapter 36
Read for Wednesday: CRT analysis of #AllLivesMatter (prof will email it to you) |
Week 13: April 13 |
Semiotics
Humor in Persuasion |
Read for Monday: Semiotics primer from Analysing Media Texts (prof will email it to you)
Due Wednesday, on Tax Day! Final, finished papers. Submit electronically on Canvas AND bring paper copy with honor pledge to class for submission.
Four examples of finished papers:
One | Two | Three | Four | Five
And the rubric I will use for final papers
Powerpoint: Semiotics |
Week 14: April 20 |
Individual project presentations |
|
Week 15: April 27 |
Course Takeaways & Residuals | Wrapping up and finishing out |
|
|
Final exam period: May 1, 2-4pm
Senior grades due 10 am, May 5
Commencement: 9 am, May 9 |

keep
your eyes on the prize! |
|
Course
Description: This course explores a wide range of theoretical frameworks for understanding communication, including human communication, media effects, and critical theories of race, class, gender, and sexuality. Emphasis on application of theory to contemporary communication phenomena. Pre-requisite: RHW 102
Purpose: The course is intended to provide students with a grounding in qualitative and quantitative research methods used to better understand media, media effects, and the human process of communication in various contexts and for varying purposes. The course also aims to give students an opportunity to put into practice these methodologies and theoretical approaches. Communication theory aims to accomplish systematic investigation, analysis, and explanation of mediated and human communication. The course will give students an understanding of and appreciation for the state of theory and research in various areas of communication study, covering both mass communication research and human communication research.
Learning outcomes
By successful completion of this course, students will:
- demonstrate understanding of a wide variety of communication theories through completing weekly discussion posts and exams.
- demonstrate the ability to apply communication theory to communicative acts and/or texts by writing an original research paper.
- demonstrate the ability to present and defend research findings in a professional setting.
Class format: As a seminar course, we will spend a great deal of time in discussion, which requires from us that we regularly attend and that we come prepared. This means having read the assigned text for understanding (not merely making eye contact), taking reading notes, and generating questions for discussion. The primary project for the course is a research and writing project. Being prepared will also, therefore, require that we meet deadlines and bring work-in-progress ready for meaningful critique and feedback in class. Deadlines will matter, and they will matter a lot.
Keep in mind that for each credit hour of registered coursework, Berry expects students to commit two hours of outside engaged learning (readings, research, etc.). Because this is a three-credit hour course, successful students should expect to spend three hours per week in-class and an additional six hours of outside learning activities.
What you will need (required)
Textbook: An Integrated Approach to Communication Theory and Research, 3rd edition, Stacks, Salwen, Eichhorn (Routledge)
Stuff
you need to know:
Instructor: Dr. Brian Carroll
Office: Laughlin Hall 100
Office phone: 706.368.6944 (anytime)
E-mail: bc@berry.edu
Home page: cubanxgiants.berry.edu
Office hours: MW 11am-2pm, T/TH 10am-noon, by appt., or just drop by
Course
website and online syllabus (refer to it daily; do not merely print
it out the first week of class; it will change): cubanxgiants.berry.edu/415
POLICIES
• Attendance: Be on time, just as you would for a job, surgery, or even a haircut. Everyone gets one unexcused absence or late arrival, maybe two, with no questions asked. Stuff happens. After that, unexcused and/or unexplained absences and/or lateness will result in point deductions from the"professionalism and participation" portion of your grade -- one point for each unexcused absence and/or late arrival. And late is late – one minute or ten
minutes. It’s binary. What is excused is at the instructor's discretion, so you are best served discussing situations and extraordinary circumstances prior to class whenever possible. Medical attention typically is excused. Weddings, family reunions, vacations, job interviews, grad school visits, Winshape retreats, your roommate’s birthday? These are NOT typically excused. Save your free passes for these non-academic excursions.
• Late submissions (deadlines): Submit assigned work on time, printed out for
grading, and submit this work in person. Do not email the professor your work;
your professor does not offer a printing service. Similarly, posting your
assignment somewhere in Canvas will not “count” as making deadline. Late
work, including any work submitted any other way than that which is
authorized, will be penalized one letter grade per class session. Work
submitted a week or more after deadline will not be eligible for points. In-class
quizzes cannot be made up, regardless of the reason it was missed. The
instructor is very reasonable when consulted PRIOR TO deadlines. Finally,
please appreciate that deadlines are also for instructors, so that we can move
on, as well. In short, deadlines are real, they are our friends, and they will be
enforced.
• Email etiquette: Related to the above, when emailing your instructor, please
keep in mind that he is a person, not a vending machine for information,
grades, etc. Begin each and every email with an address and a greeting,
something like, “Dear Dr. Carroll. I hope this finds you well.” It’s courteous, and
it doesn’t take much time to write. It’s also polite to thank someone for
whatever was provided in response to your request. Speaking of email, it is the
authorized communication channel for faculty and students at Berry, so you
are responsible for checking your email and promptly responding to your
instructors as needed.
• Distractions: The instructor needs your attention and your respect, as do your peers seated near or around you. Your instructor is easily distracted, so he needs your help. Practically, this means:
- ZERO unauthorized device use of any kind, including laptops, iPads, smartphones, and Apple watches. Put your devices away and make sure they are either off or on ‘silent.’ Use a device, even an Apple watch to check a text, and you will be marked as having been “absent” for that class session.
- Not doing homework for other classes during our class sessions.
- Avoiding the zipping up of backpacks and clearing off of desks prior to being dismissed.
- Avoiding repetitive noisemaking, such as clicking pens, crinkling food wrappers, and clanging water bottles.
• Decorum: Related to the distractions described above, please remember that
the classroom is the professor’s workspace and our shared learning space. It’s
not your living room or den. You should not disappear with your phone into the restroom for 20 minutes whenever you might feel the urge. Getting up, leaving, using the door, returning, occasionally tripping over
someone’s backpack and/or spilling their beverage – all of this distracts and
interrupts. So, do everything possible to go the bathroom BEFORE you come to class. If nature calls – and I mean SCREAMS – ask for permission to (briefly) exit the classroom. Students will be permitted one or two “emergencies” during the semester, but deductions will be made from the professionalism and participation grade for more, or for chronic bathroom escapes or their equivalents.
• Academic integrity: Because academic integrity is the foundation of college life at
Berry, academic dishonesty will have consequences. You are invited to consult the
College Catalog for an articulation of the College’s policies with respect to academic integrity. Specific to this course, academic dishonesty includes but is
not limited to: unauthorized collaboration, fabrication, submitting the same work
in multiple courses, hiring a ghostwriter, asking an AI generator to write
something for you that you later submit, failing to cite sources for your research
(and, therefore, submitting others’ work as your own), consulting non-authorized
sources or texts during an exam period, and aiding and abetting academic
dishonesty by another student. Violations will be reported. Students who are
sanctioned for violating the academic integrity policy forfeit the right to withdraw
from the class with a grade of “W.”
• Class recording (Zoom): Per Berry policy, students are required to attend class inperson.
Classes will not be available for remote learning, at least not regularly or
without advance warning and authorization. Any recordings will only be available
to students registered for this class and cannot be re-transmitted, distributed, or
otherwise shared without the expressed, written consent of the instructor, who
owns the copyright to the intellectual property contained in or by the recording.
How
you will be graded:
| Project proposal |
10% |
| Bibliography |
05% |
| Literature review |
15% |
| Smooth draft and peer review |
15% |
| Final, finished paper |
20% |
| Presentation and oral defense (of paper) |
05% |
| Various activities (reading responses, quizzes, etc.) |
20% |
| Professionalism
and participation |
10% |
Total |
100% |
To compute
your final grade, add up your point totals, apply the appropriate
percentages, then refer to the grading system summarized here:
|
A |
93-100 |
|
A- |
90-92 |
|
B+ |
88-89 |
|
B |
83-87 |
|
B- |
80-82 |
|
C+ |
78-79 |
|
C |
73-77 |
|
C- |
70-72 |
|
D+ |
68-69 |
|
D |
60-67 |
|
F |
59
and below |
|
Definitions
of the grades can be found in the Berry College
Bulletin. “A” students will demonstrate
an outstanding mastery of course material
and will perform far above that required
for credit in the course and far above that usually seen
in the course. The “A” grade should be awarded
sparingly and should identify student performance that
is relatively unusual in the course. |
Some specifics
Our class sessions will depend on the vitality and vibrancy of our discussions. We will discuss issues and questions related to the text and readings, and we will workshop our research projects throughout the course. Your involvement is essential. Your submitted questions will drive our discussion, so avoid simplistic yes/no questions. Think about instances in which the reading is confusing, muddy, or incomplete (clarifying questions). Think about how we might apply what we’ve read in our research (application questions). Think about what you most want to know next (residual questions). ‘Why’ and ‘how’ questions will push us forward. You typically will bring questions to class for discussion, submitting those questions before we depart.
Next, the research and writing project. The research proposal will briefly describe the theoretical approach you will use and the artifact, text, medium, or event you will analyze. You will justify why the proposed project is worthwhile (the “so what?” question). You should be able to explain why your theoretical method is appropriate for your study, so there is a persuasive aspect to this assignment. You may use a theory not covered in this course, but only in consultation with the instructor. AI collaboration will be permitted, but only in particular ways, so do not begin using genAI without specific instructions and parameters from the instructor.
The literature review will identify how your project might contribute to our understanding of either your theory, your focus of analysis, or both by identifying the work already done in these areas and on your proposed topic. In other words, you will provide an introductory review of relevant literature.
The smooth draft will approximate to the best of your ability your final submission. It is not, therefore, a “rough” draft. The more you can provide your writing workshop partner, the better feedback you can expect from that collaborator. Your grade for the writer's workshop will in part be based on the “smoothness” or “non-roughness” of your draft.
The final paper will be 15 to 20 (typed, double-spaced) pages in Times New Roman 12-point type, with 1-inch paper margins, representing a complete and original work of communication theory application. It will be (mostly) free of grammatical, syntactical, and orthographical error. You are invited, therefore, to continue collaborating with your workshop partner beyond the formal period of that workshop, to visit the Writing Center, to consult with a tutor, and to consult with the professor, and to do any or all of these often.
To compute your final grade, add up your point totals, apply the appropriate percentages, then refer to the Communication department suggested grading system, summarized here:
A = 93-100 A-= 90-92 B+=88-89 B=83-87
B- = 80-82 C+= 78-79 C=73-77 C-=70-72
D+= 60-69 F=59 and below
Definitions of the grades can be found in the Berry College Catalog. “A” students will demonstrate an outstanding mastery of course material and will perform far above that required for credit in the course and far above that usually seen in the course. The “A” grade should be awarded sparingly and should identify student performance that is relatively unusual in the course.
Academic Success Resources
Consultants at the Berry College Writing Center are available to assist students with all stages of the writing process. To schedule an appointment, visit berry.mywconline.com. The Academic Success Center provides free peer tutoring and individual academic consultations to all Berry College students. The ASC Session schedule is available on ASC Website: berry.edu/ASC.
Accommodation Statement
The Academic Success Center provides accessibility resources, including academic accommodations, to students with diagnosed differences and/or disabilities. If you need accommodations for this or other classes, please visit berry.edu/asc for information and resources. You may also reach out at 706-233-40480. Please note, faculty are not required, as part of any temporary or long-term accommodation, to distribute recordings of class sessions.
Finally,
I believe we are here for a good time, not a long time,
so
let’s have some fun!
|
|
bc
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